This course emphasizes the significance of digital channels within an integrated marketing campaign and underscores the necessity of a well-structured digital strategy. It explores how social media and various digital platforms can be strategically leveraged to enhance brand visibility, facilitate product sales, and provide exceptional customer service.
After completing this course, learners will be able to:
- Describe the core principles and purpose of digital marketing.
- Develop a strategic approach to digital marketing, recognizing the benefits of various platforms.
- Identify key components of branding and website maintenance.
- Analyze website performance using appropriate tools.
- Understand the importance and techniques of SEO and SEM in driving website traffic.
- Implement practical exercises in setting up Google Ads and Facebook Ads campaigns.
No brochure available for download.
